Communal (web) publishing platforms seem to be all the rage right now.
What with Yahoo buying Flickr and the the launch of OurMedia , it looks like a great time to sharing your content with everyone else.
I am slightly suspicious of these services. Not just because I tend to be cynical. Around six months ago I pitched an idea at some potential investors, who just didn't get it. Ok so it did need a bit of work, but the core-model is like so:
Let people publish online under your wing, for free. Then use the traffic data (visits, popularity, activity within certain genres) to extrapolate trends, sell the trend analysis to big business, who can use it to help develop products or communicate.
Thats exactly why Yahoo bought Flickr, so they could use it to improve their image-search, and claw back some of their business from the mighty Google.
But its not just search-engines, imagine how a service like AudioScrobbler could add value to the A&R/R&D departments of Sony, Warner and EMI. Hey look, the kids are listening to our back-catalogues of skiffle, lets release a new skiffle cd/mp3/video!
Its like any media (TV, Radio, Magazines), they exist to deliver an audience to an advertiser (the cover price rarely covers the cost of the paper its printed on, the real revenue is advertising). In the online model, its not just the audiences attention to visible advertising, but also information about their behaviours that can be captured and sold on.
Whats great about the 'share-your-content' model is that the magazine no longer needs to employ expensive writers, editors, designers, photographers, in order to generate content. The content is being given to them for free.
Another beauty of Flickr / Ourmedia /Blogger et al. is that not only can they read the trends from the late-adopter / consumer end, you can also pick up trends in the top of the pyramid at the innovator / creator end, giving a higher chance to see what will be happening as well as what is happening. Ever wonder how we got skifflel kittens advertising milkshakes?
It looks like a whole new media paradigm is opening up (again).